Slate columnist and Monocle Washington correspondent Sasha Issenberg’s new book, The Victory Lab: The Secret Science of Winning Campaigns, reveals why the $6-billion-per-year campaign industry has moved away from the notion that big things, such as TV ads, are what make or break candidates and has embraced a kind of statistics-driven small-ball—or, as one strategist puts it, “Moneyball for progressive politics.” In Issenberg’s new campaign world, eggheads push mountains of data through complex algorithms to unleash highly effective microtargeting campaigns that measure, predict, and influence voter behavior. We’ve used a few of The Victory Lab’s findings to put together some dos and don’ts for your team.
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