Washingtonian – The Victory Lab by Sasha Issenberg

Slate columnist and Monocle Washington correspondent Sasha Issenberg’s new book, The Victory Lab: The Secret Science of Winning Campaigns, reveals why the $6-billion-per-year campaign industry has moved away from the notion that big things, such as TV ads, are what make or break candidates and has embraced a kind of statistics-driven small-ball—or, as one strategist puts it, “Moneyball for progressive politics.” In Issenberg’s new campaign world, eggheads push mountains of data through complex algorithms to unleash highly effective microtargeting campaigns that measure, predict, and influence voter behavior. We’ve used a few of The Victory Lab’s findings to put together some dos and don’ts for your team.

Read more

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s